Why Our Towels Feel Different

Loom Towels are woven the traditional way—on shuttle looms by master Turkish artisans using techniques passed down through generations. Founder Mikala James works closely with Loom’s master weaver, who has been with the brand since the beginning, to ensure her designs are brought to life through true craftsmanship and heritage.

From twisting threads for strength to using natural methods like layering newspaper to protect the cotton fibres from humidity without the use of wax or chemicals—each decision is made with intention., every detail is carefully considered. Preparing the loom alone can take up to 10 days, and once the loom is ready, the rhythmic process of hand-looming starts, guided by the steady hands of our skilled weavers.

Each element of the towel is a reflection of time, patience, and dedication. Fringes are hand-tied, collections are released in small batches, and nothing is rushed. This thoughtful, time-honoured process gives each Loom towel its exceptional quality, structure, and soul—offering a rare connection between maker and object.

At Loom, every material is chosen for its performance, sustainability, and integrity. We use only the finest GOTS-certified organic cotton, grown in Gaziantep, Turkey. Unlike conventional cotton, organic cotton is gentler on the environment—requiring less water and no harmful chemicals, thereby protecting both the soil and the hands that still harvest it. Naturally soft, highly absorbent, and breathable, this cotton offers long-lasting comfort and a healthier experience for the skin.

Our linen threads, sourced locally in Turkey and personally selected by our partners, bring an added level of refinement. Stronger and more breathable than cotton, linen is also more time-intensive to weave—requiring our artisans to slow the loom by 50%, resulting in exceptional texture and durability.

The result of this unparalleled craftsmanship is towels that combine luxury and longevity, offering a rich, tactile experience that can only be created by hand. Loom Towels are a favourite of top architects, designers, and discerning customers, celebrated for their unique ability to transcend the functional into the realm of artistry. With Loom, luxury is found in the details that make each piece extraordinary, and we continue to push the boundaries of what true quality can be.

Our artistic vision is driven by a deep respect for the tradition of craftsmanship and a commitment to breathing new life into these timeless techniques. Loom's journey began with the desire to create a space for traditional artisan-crafted textiles in today’s fast-paced, mass-produced world. Our aspiration is to honour and preserve the skills of weavers who continue to practice ancient techniques while combining them with contemporary, artful designs.

Each Loom collection is exclusively designed by founder Mikala James, whose creative process is deeply inspired by the textures, patterns, and colours found in nature.

Mikala believes that textiles are more than functional items; they are emotional pieces that bring warmth, depth, and a rich sense of heritage to contemporary spaces. “Design is deeply emotional – our pieces invite touch, evoke nostalgia, and enrich the beauty of a home,” she says.

Through each design, Loom Towels strives to create more than just beautiful textiles—they aim to evoke a feeling, to tell a story, and to enhance the spaces they inhabit.