I’ve known Karin since 2020 and have loved watching her grow creatively as she’s supported Loom’s own journey along the way. We’ve shared many parallels — both mums, both women in business — and she’s one of those rare people who brings warmth, grace, and thoughtfulness to everything she does.
How do you approach styling textiles or layering materials in your spaces?
Layering is fundamental to how I shape atmosphere. I approach it with restraint and intention—linen against rendered walls, or wool softened by mood lighting. Textiles become the quiet mediators between architecture and emotion. They’re not just decorative, they’re integral to how a space feels, moves, and is experienced.
What drew you to Loom Towels originally?
There was an immediate clarity in Loom’s offering—refined in palette, tactile, and deeply considered in ethos. The weight, texture, and finishing of each towel speak to a commitment to craft that’s increasingly rare. It felt aligned with how I like to work: pared back but not minimal, elevated without pretence, and rooted in quiet luxury.
How do you use them in your everyday – whether at home, work, or travel?
At home, they’re part of daily rituals—objects that bring grace to the ordinary. Professionally, we often use Loom towels on shoots or styling projects to add softness and grounding. Their quality translates beautifully across environments, whether draped on a stone bench, styled poolside, or folded within a linen cupboard. My favourite pieces are the face washers—so soft and easy to care for, they’re my everyday go-to.
What qualities do you look for in a brand or product when bringing pieces into your world of styling and designing?
I’m drawn to brands with clarity of vision, where materials, process, and design language are in alignment. Pieces must feel authentic—not only in their form but in the values that shape their creation. I look for longevity over trend, and subtlety over statement. The best products integrate seamlessly yet still leave an impression.
What kind of spaces or aesthetics are inspiring you right now?
There’s a quiet evolution in interiors—toward spaces that feel elemental, emotionally intelligent, and deeply personal. I’m drawn to architecture that embraces imperfection and materials with a visible hand. Spaces that are grounded and atmospheric rather than overly polished. It’s a modern kind of intimacy, where every surface has presence and every object earns its place. Personality shining through—even in the subtlest way—brings me joy.
How do you balance function and beauty when selecting pieces for a shoot or space?
Form and function are not in opposition. The most successful pieces are where design integrity and functionality live together. In my work, I consider how something will be lived with, not just how it will photograph. Textiles must hold, drape, soften, absorb—and look effortless in doing so. True beauty reveals itself through use.
Is there a particular ritual or corner in your home that feels especially grounding to you right now?
There’s a quiet corner in my bedroom, anchored by natural light and very little else. It isn’t overly curated, but it is deeply intentional. A candle burning, a glowy lamp, fresh soft linen—it’s where I return to pause. I think we all need these micro-sanctuaries.
What textures, tones, or objects are you currently drawn to?
I’m leaning toward materials that embrace imperfection—unexpected glazes, woven wall art, organic forms. I love playing with scale, and clashing textures: raw linens, oxidised metals, unglazed ceramics. My palette is mineral and subdued—chalk, sandstone, rust, bone, slate. I’m drawn to objects that carry a sense of use—vessels, cloths, carved forms—pieces that quietly tell a story through presence and patina.
Image & Project credits: 1. Mckimm Sand House. 2. Cassandra Walker Design, Malvern House.
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