All of Loom Towels products are made sustainably and ethically in a small Turkish community.
They are slowly woven by hand on old shuttle-looms; true, traditional craftsmanship.
The towels can literally last for decades if cared for properly, in fact the more you use and wash them, the softer and more absorbent they become.
For the Bath towels, a one-time 12-24hr cold water soak prior to first use is recommended, but not necessary and can be done at a later date. The Bath Mats, Hand and Face towels don't need to be soaked.
Everyday care is easy; gentle cold or warm machine wash with a natural laundry detergent and either tumble dry or line dry. Snip any loose threads.